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Blog and news

Insights in every click: Discover
more on our blog

Insights in every click: Discover
more on our blog

Explore our blog, where we highlight the results of our latest studies, contribute to the industry’s key questions, and share updates on our media measurement solution, company news, events, and more.

Categories:

Content Optimization

Oscars 2024 — Lights, Camera, Emotion: A Night of Hollywood Spectacle

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Content Optimization

US TV Highlights October 2023

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Content Optimization

The Most Engaging Shows on US TV: September 2023

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Ad Perfomance

From Engagement to Conversion: The Role of Attention in Advertising – Interview Recap

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Content Optimization

The Most Engaging Shows on US TV: August 2023

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Sponsorship Measurement and Optimization

Rugby World Cup 2023 Scores a Try on UK Television during First Weekend

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Categories:

News

IIeX Behavior 2017, Meta-Analysis on the Use of Biometrics Data to Measure Emotional States Highlights

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News

The Power of Content – Create Emotion and Drive Advertising ROI, Mediaprobe at the ARF OTT 2023

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News

Understand and Enhance TV Content and Promotions with Out-of-Lab Biometric Measurement – Mediaprobe at the ARF OTT 2023

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News

Future of Audience Measurement – CEO Pedro Almeida to Speak at APODEMO 2023

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Events

Webinar – GSR as a Measure of Impression Quality

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News

Mediaprobe Appoints AJ Johnson as COO

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