Ad Performance
Context matters: Ads are more effective when shown in more engaging content
Context matters: Ads are more effective when shown in more engaging content
Go beyond eyeballs, and discover how audiences truly engage with your ads.
Mediaprobe’s Emotional Impact Score (EIS) is a true measure of media quality among your audiences. Optimize your ad’s emotional impact by placing it in the most engaging contexts for your audiences.
Mediaprobe’s Emotional Impact Score (EIS) is a true measure media quality among your audiences. Optimize your ad’s emotional impact by placing it in the most engaging contexts for your audiences.
Higher media EIS translates into higher ad engagement and enhanced brand awareness.
Second-by-second Ad tracking
Gain rapid feedback on how viewers/listeners are reacting to your ads.
Second-by-second content tracking
Measure consumer engagement with different media properties and understand how engagement with context carries over to ad breaks.
Benchmark
Compare different properties for emotional impact, and understand how different contexts (genre, network, platform) affect ad performance.
Plan for impact
Make smarter media choices by placing your campaigns in the most impactful media properties.
Mediaprobe goes beyond audience eyeballs to deliver crucial insights into ad placement and performance
Mediaprobe goes beyond audience eyeballs to deliver crucial insights into ad placement and performance
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Want to discover how you can optimize ad performance?
UCL Final 2022 Advertising - Broadcaster Increases Sponsorship Revenue Using Mediaprobe
UCL Final 2022 Broadcast - Broadcaster Optimizes Content Using Mediaprobe
Podcast Network Proves Power of Audio to Promote Positive Brand Outcomes
