Audio streaming is increasingly taking a central role in people’s lives and has experienced explosive growth in recent years. The medium’s rapid growth and the inherent difference in its consumption vs. visual media, such as video, means there is a scarcity of data available to prove its value to advertisers. 

A podcast network asked Mediaprobe to prove the positive aspects of audio in promoting emotional engagement and positive outcomes for brands, and to set the basis for building the attention engagement measurement platform the audio industry lacks.