Resources
Explore our knowledge hub: Unlock insights through diverse resources
Explore our knowledge hub: Unlock insights through diverse resources
Mediaprobe is setting the standard for next-gen measurement across all media. We were founded to deliver automated consumer neuroscience at scale. Our early proof of concept went beyond creative testing and consumer projects into measuring the true emotional impact of live broadcasts, from debates to sporting events. We moved the technology from labs into viewers’ homes, using galvanic skin response (GSR) to monitor consumers’ overall response to media in real time. Early engagements validated the potential, and we developed the first scalable, objective metric for advertising and media effectiveness.
Case studies
Explore real-world applications of our media measurement solutions through in-depth case studies. Learn how world-leading media companies have leveraged Mediaprobe’s insights and solutions to address challenges, and identify and activate opportunities for their businesses.
White papers and reports
Explore a wealth of industry knowledge and scientific evidence in our White Papers and Reports section. Access valuable intelligence to inform and support your decision-making process and help you navigate the ever-evolving media landscape.
Blog and news
Stay informed and inspired with our blog. Discover industry intelligence, best practices, and the latest trends. Get backstage access to the analysis, insights, and science behind everything we do, and don’t miss out on our exclusive events and webinars.
