Sponsorship Measurement and Optimization
Beyond exposure time: Sponsorships are more effective when the audience is engaged
Beyond exposure time: Sponsorships are more effective when the audience is engaged
Measure audiences’ emotional reactions and drive sponsorship value.
Emotional Impact Score (EIS) lets you measure and optimize sponsorship value
Emotional Impact Score (EIS) lets you measure and optimize sponsorship value
As a media property, you can showcase your ability to deliver the most engaged audiences, and to build sponsorship integrations that deliver maximum ROI. While as an advertiser, you can measure EIS across and within properties to improve the efficiency of your sponsorship media spend.
Measure sponsorship emotional impact
How are viewers reacting to and engaging with sponsor ads and integrations?
Evaluate ROI of sponsorship
What’s the added value of a sponsorship vs. standard advertising?
Identify best sponsorship opportunities: Where?
What is the right property to sponsor? What is the best genre?
Identify best sponsorship tactics: How and When?
Identify the best performing integrations in exact moments during content.
Mediaprobe delivers critical insights for sponsorship optimization
Mediaprobe delivers critical insights for sponsorship optimization
Key insights to answer these questions:
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Using Mediaprobe to determine audiences’ true emotional engagement during sports broadcasts lets us make much smarter decisions on ad placements and sponsorship deals. Finally, we know the real impact of our campaigns and potential campaigns.
Food-Delivery Company Executive/UEFA Sponsor
See how Emotional Impact Scoring can maximize sponsorship value
UCL Final 2022 Advertising - Broadcaster Increases Sponsorship Revenue Using Mediaprobe
Motorsport Company Improves Fan Experience, Optimizes Live Sports Broadcasts with Mediaprobe
Food-delivery Company Optimizes Ad Placement and Increases Sponsorship ROI with Mediaprobe
