Top World Cup Moments – From Matchday 2 to the Last 16
As the World Cup moves along to its final stages, we’ve updated our TOP 5 impactful moments of the 2022 World Cup, with data from Matchday 2 of the group stage, to the Last 16 matches. Once again, it’s a goal from Portugal that takes the top spot. Gonçalo Ramos’s first goal in the Last […]
The Top 5 Emotional Engaging World Cup Moments
Sports are all about emotion. Whether the emotion of the players on the field or the cheering fans in the stands, to the emotions that grab viewers’ attention in millions of homes around the World. Few sporting events can compete with the FIFA World Cup’s ability to draw a large audience from all over the […]
Conservative Debate: Liz Truss Grabs Attention, Rishi Sunak Gets Votes
MindProber’s UK home panel agrees with the Sky News Battle for Nº10 live audience: Rishi Sunak won the Conservative debate! In a session where UK registered voters followed the debate live while wearing MindProber’s sensor and mobile app, the former Chancellor of the Exchequer registered a more emotionally balanced performance compared to his rival and […]
UEFA Champions League Final 2022 Emotional Impact Study
Updated: June 2022 Mediaprobe launched an exclusive live media monitoring session of one of the most anticipated sports events in the world of football. On Saturday, 28th May 2022, our incredible UK and US panels (and our team) watched the UEFA Champions League Final 2022 opening ceremony and performance by Camila Cabello and the ultimate […]
The Oscars 2022 Most Exciting Moment WAS NOT the One You Might Think
The Oscars 2022, wow, what a night! While probably most of the public is focused on the infamous slap event and all the drama that unfolded after the 94th Academy Awards, there is another story worth sharing. A story about true audience engagement. And while the slap might have all the media attention, it wasn’t […]
Ad Recall and Ad Performance Boost: MindProber’s Media Placement Test
By Pedro AlmeidaEdited by Ana Jovanoski The impact of the context in which TV ads are displayed represents a critical point for advertisers. Understandably, it is also a major area in both academic and advertising research. Variables such as programming, format, and familiarity with the content, have been the research subject of many studies. These […]
An X-ray of a Football Game – The Power of Cristiano Ronaldo ’s Image
By Pedro AlmeidaEdited by Ana Jovanoski [2021 stats update] Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football and in a partnership with Eleven Sports. The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. The emotions of […]
Ad Effectiveness Case Study Presentation at the IDEAS AMAI 2017
Just last week we presented at the IDEAS AMAI 2017 event that took place in Mexico City, on October 25 and 26. After a quick fight with the wonderful jetlag, it was our turn to present our most recent ad effectiveness case study during the Disruptive Ideas panel, on the morning of the 25th. Rewinding a couple of months to Atlanta, Alejandro Garnica (Executive VP) […]
The Brain Science Behind Storytelling and Details from an Ad Success Case Study
Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do […]
