Christmas Ads 2023 Part 3: The Top 5 Portugal Christmas Ads
Our final stop on the most engaging Christmas Ads of 2023 takes us to Portugal, where we also tested the campaigns that local and global brands launched to reach and engage consumers. Similarly to the US and the UK, this is also a season where brands and creative agencies strive to bring their A-game into […]
Christmas Ads 2023 Part 2: The Top 5 UK Christmas Ads Spotlighting the Spirited ‘Bunny Saves Christmas’ Ad
After listing the top Christmas commercials in the US, it’s time to look at what UK Christmas ads managed to engage and delight our panelists in Part 2 of our holiday ads 2023 series. In the UK, the Christmas campaigns provide the perfect arena for brands and agencies to put their creativity juices to the […]
US TV Highlights October 2023
Following our past analysis of some notable and spotlight-worthy shows on US television, we now explore US TV Highlights from October 2023. For the third consecutive time, FOX deserves two mentions when it comes to Scripted and Sports Shows. The premiere of the 35th season of The Simpsons, and the college football game between Ohio […]
Christmas Ads 2023 Part 1: The Top 5 USA Ads, Featuring the Evergreen ‘Holiday Night Fever’ Ad
Every year, starting in mid-November, the advertising industry starts to showcase the ads created for the holiday season, which also serves as an unofficial award season for advertising, during which brands are judged based on their ability to best stir up (or should we say, tear up?) the emotions of consumers. As measuring emotion is […]
The Most Engaging Shows on US TV: September 2023
Following the past analysis of the most captivating shows on US television, we put our focus on the programs that more heavily engaged viewers in September 2023. FOX once again secured two of the TOP 3 categories, conquering the most engaging Scripted show with 9-1-1: Lone Star’s Season 5 Premiere and the most engaging Unscripted show, with the premiere of the new […]
From Engagement to Conversion: The Role of Attention in Advertising – Interview Recap
Irina Dzyubinsky, Mediaprobe’s Head of Partnerships for Realeyes’ Attention Leaders series Earlier this year, Irina Dzyubinsky together with Keith O’Brien from Realeyes explored the evolving landscape of attention measurement in advertising, shedding light on its significance, challenges, and potential impact on both advertisers and publishers. Here’s our recap of the key takeaways. Watch the full interview on YouTube and read on Realeyes’ blog. Importance of […]
The Most Engaging Shows on US TV: August 2023
Following our past analysis of the most engaging shows on US TV, we now focus on the programs that most captivated and engaged spectators in August 2023. FOX managed to secure two of the TOP 3 categories, winning the spot of most engaging unscripted show with the First GOP Debate and the most engaging sports […]
Rugby World Cup 2023 Scores a Try on UK Television during First Weekend
The Rugby World Cup 2023 kicked off last week with a captivating clash between hosts France and formidable opponents New Zealand. In a thrilling encounter, France emerged victorious, securing a 27-13 win over the All Blacks. This electrifying start set the tone for not only a great month of rugby but also some key audience […]
Did Donald Trump and Tucker Carlson Trump Fox News and the GOP Debate?
Republican Primaries: Did Donald Trump and Tucker Carlson Trump Fox News and the GOP Debate? – Audience Emotional Engagement Analysis In card games, trumping refers to playing a higher-value card of the same suit as your opponent’s. In politics, it can mean outdoing rivals by staging a more attention-grabbing event. Donald Trump and Tucker Carlson […]
The Most Engaging Shows on US TV: July 2023
Following our first analysis of the most engaging TV shows on US television in June, it is time to look at what programs captivated and engaged viewers in July. Before delving deeper into the most engaging shows, one thing stood out in July: ABC dominated the emotional impact sphere, taking the top spot on each of […]
