Three of the biggest tournaments in tennis drew millions of viewers this year. But beyond audience size, which one truly delivered for fans, brands, and broadcasters?

Traditional viewership data reveals audience size, but emotional engagement shows real impact. That’s the key to understanding how content, ads, and sponsorships resonate with audiences, and ultimately, how much value you’re delivering to partners.

In this exclusive report, explore a side-by-side comparison of the three premier tennis tournaments, featuring insights on:

• Content performance — what kept audiences emotionally engaged
• Ads & Sponsorship impact — how brands benefited across formats
• Peak moments — when engagement reached its highest levels
• Benchmarking — where each tournament stood out, and where there’s room to grow

By moving beyond traditional ratings and attention metrics, you’ll gain a data-driven view of audience value, empowering you to shape content strategy, ad performance, and sponsorship deals for next season.

From Roland-Garros’ standout engagement, to Wimbledon’s mixed ad performance, to the US Open’s ultimate peak, this is the SET that decides where real value was created.

Download the full Tennis Engagement Report now and discover what drives emotional connection and brand results.