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Tag: media measurement

Olympic Games Paris 2024: A Gold Opportunity for Brands

By positioning your brand at the emotional epicenter of the Olympic Games Paris 2024, you can create lasting connections with your audiences and drive significant returns on your marketing investment. As the world’s most celebrated sporting event, the Olympic Games capture the hearts and minds of audiences globally. This year, the grandeur of the Olympics […]

The Science and Tech Driving Mediaprobe’s Live Events Solution

Mediaprobe Live Events Solution Science and Tech

An interview with Mediaprobe CTO Nuno Dias, Head of Product Development Rui Coelho, and Head of Hardware Development Rúben Dias Mediaprobe has been piloting a Live Events solution with a selected group of companies to measure the emotional impact generated in live events, by monitoring in real-time the emotional responses of participants. An essential part […]

Keir Starmer Was the Clear Winner in the BBC Debate With an Affective Score of 53 vs. 41 For Sunak

Keir Starmer Was the Clear Winner in the BBC Debate, Mediaprobe

BBC Head-to-Head Debate, 26th June Taking into account voters’ emotional response while watching the BBC debate, voters responded more favourably to the Labour leader’s comments on all topics, including amongst Undecided voters, making Keir Starmer the clear winner and his performance more likely to impact voter behaviour effectively Findings, which if extrapolated to the reception […]

Peak Sports Emotions at UEFA Euro 2024, Round of 16

Mediaprobe Peak Sports Emotions Uefa Euro 2024

In the high-stakes arena of UEFA Euro 2024, fans experienced a whirlwind of emotions, particularly during the Round of 16 matches between England and Slovakia and Portugal and Slovenia. Mediaprobe highlighted two moments that stood out as epitomes of “peak sports emotions.” These events not only underscored the dramatic nature of football but also demonstrated […]

The Power of Live Content: How UEFA Euro 2024 Outperforms Standard TV

The UEFA Euro 2024 tournament has truly engaged viewers with its captivating power to stir the emotions of football/soccer fans right from the start. Live sports are an integral part of the television experience, delivering the excitement of real-time events directly into our homes. Emotion plays a pivotal role in the sports world and industry, […]

Arena of Emotions: UEFA Euro 2024 Opening Match

From day 1 UEFA EURO 2024 is living up to expectations as an arena of emotions — from shouts of joy to cries of sadness as fans of football/soccer gather for 30 days of pure magic. So, how did fans engage with the UEFA Euro 2024 opening match? There’s no doubt audiences were captivated and […]

Emotional Highs and Lows: The Unforgettable Moments of Eurovision Song Contest 2024

The 2024 Eurovision Song Contest outshined last year’s event in terms of engagement among viewers. Switzerland’s winning moment was a highlight, evoking strong emotions. However, the broadcast’s most impactful moment was probably not what everyone had expected. Can you guess which moment it was? Keep on reading to find out. Eurovision Song Contest 2024 broadcast […]

Christmas Ads 2023 Part 3: The Top 5 Portugal Christmas Ads

Christmas Ads 2023 Part 3 The Top 5 Portugal Christmas Ads

Our final stop on the most engaging Christmas Ads of 2023 takes us to Portugal, where we also tested the campaigns that local and global brands launched to reach and engage consumers. Similarly to the US and the UK, this is also a season where brands and creative agencies strive to bring their A-game into […]