The New Play to Win: Why Emotional Impact is the Future of Sports Media Measurement
What if an important piece of measuring sports broadcasts was missing? Imagine two basketball games. Game A has 10 million viewers mostly passively watching, checking phones, ordering food, or chatting. Game B has 6 million viewers on the edge of their seats, emotionally invested, holding their breath during free throws, and screaming at the TV. […]
Spotting the Gold in Ad Placement and Commercial Integrations:
The Potential of Ninja Warrior Certain shows possess the unique ability to deliver highly engaged audiences, creating a goldmine of opportunities for sponsorships and ad integrations. By tapping into the emotional engagement of viewers, one can understand trends and patterns, and uncover valuable commercial integration insights for ad optimization or white space opportunities. If we […]
News/Politics vs. Primetime: How do brands perform in the heat of debate vs. the height of drama?
In the realm of advertising, the success of a campaign relies on the creative but also, to a significant extent, on the context in which it is placed. What a way to open, you might be thinking? Well, we haven’t come to this conclusion overnight. Years of work and more than 200,000 hours of monitored […]
Innovation in Audience Engagement: Insights from ARF OTT 2024
Understanding Attention and Media Quality At the recent ARF OTT 2024 conference, Mediaprobe showcased its innovative approach to measuring audience engagement through biometric analysis. Led by CEO Pedro Almeida, PhD, the presentation emphasized how “attention” and “media quality” hold different meanings across contexts, particularly in TV and CTV, and how it is important to move […]
ANA Masters of Marketing 2024: Connecting on an Emotional Level in Modern Marketing
Creative Disruption and Emotional Connections The ANA Masters of Marketing conference, held from October 21–25, 2024, in Orlando, Florida, brought together industry leaders to set the agenda for the future of marketing. As a strong advocate of the importance of true consumer engagement and media quality measurement solutions, Mediaprobe’s standing aligns closely with many of […]
Trump’s Speech in Minnesota and Republican National Convention 2024
A Rollercoaster of Emotional Engagement With just a few hours to go in what might come down as one of the tightest races for the US Presidential Election, we look back at some of the highlights of the campaign. Over the course of the 2024 campaign, we’ve focused on measuring the emotional impact and audience […]
Turning Emotional Measurement Actionable
CIMM Summit 2024 Research Spotlight: Quantifying Emotion & Mindset, Key Takeaways and Breakthroughs The CIMM Summit 2024 stands as a key gathering for media industry professionals dedicated to the evolution of measurement and currency development. This event serves as a forum for exploring new metrics, advancing data collaboration, and enhancing analytical methodologies. Mediaprobe’s CEO Pedro […]
Unlocking the Future of Advertising: Emotional Engagement Measurement at the 11th Consumer Neuroscience Satellite Symposium
The 11th Consumer Neuroscience Satellite Symposium held at NOVA SBE brought together leading experts in the field to discuss advancements in understanding consumer behavior and media impact. Mediaprobe was invited to showcase its groundbreaking approach using biometrics through GSR as a measure of impression quality for media content. The Importance of Emotional Engagement Mediaprobe is […]
Mediaprobe’s Largest Biometric Study to Date Accurately Predicts Debate Outcome
2nd U.S. Presidential Debate 2024 Election The results from the 2nd U.S. Presidential Debate were clear: Kamala Harris decisively outperformed Donald Trump, as demonstrated by our biometric analysis using Galvanic Skin Response (GSR) technology. This study, our largest operation to date, provided a detailed and objective measure of emotional impact and audience engagement throughout the […]
Why Brands Should Bet on Women’s Soccer / Football
[Originally published: 21 July 2023. Updated: 02 Sep 2024] The beautiful game. Soccer or football, the world’s most beloved sport, is booming in popularity, and nowhere is this trend more pronounced than in the incredible growth that women’s soccer has been experiencing around the globe. In July 2023, the world of sports was focused on […]
