Stewart Mison Joins MindProber as VP of Sports

Porto, Portugal – MindProber today announced that Stewart Mison will be joining MindProber as Vice President of MindProber Sports.

Stewart Mison will bring his experience and insights into the sports and entertainment media and related properties to MindProber. Not only will he be the key person to support MindProber’s growing sports vertical, but also the company’s mission to make the MindProber emotional impact metrics an essential part of the media value chain.

Stewart has unrivalled experience as Global New Business Director for Microsoft‘s Sports Vertical and senior executive board member running an AIM listed company. He was the Managing Partner at Futures Sports + Entertainment and Senior Executive Vice President at Octagon CSI. Currently, he is the director of Willow Sport that created the mobile marketing solution for the British Touring Car Championships (BTCC).

“I am excited to be joining MindProber. All who know me, know I am an advocate for research on how the sports fan engages with their favourite sport, team, athlete, competition, etc. and the role technology plays in that understanding and I look forward to bringing my knowledge of international sport and its needs to help the growth of MindProber in this sector,” says Stewart.

“Stewart was our No. 1 choice for the position of Vice President of MindProber Sport. His unparallel experience and strategic skills are exactly what we need to support MindProber’s dynamic growth,” comments Pedro Almeida, co-founder and CEO at MindProber. “We work with the world’s leading sports leagues to empower the delivery of the most engaging experience possible to sports fans. Stewart’s expertise will undoubtedly help us meet our partners’ needs to reach that goal.” 

Nuno Dias, co-founder and CTO at MindProber says, “MindProber’s metrics have been used successfully by distinct sports organizations, but I am confident that Stewart will help us to turn them into a must-have tool for any sports marketeer and will empower community managers to best understand their sports fans.”

About MindProber

MindProber is a real-time biometric media testing platform that brings objective emotional engagement metrics to the industry. MindProber combines neuroscience, remote sensing, and machine learning to capture and analyse audiences’ second-by-second biometric and behavioural responses to media content, from people’s homes.

JustEat’s Euro 2020 sponsorship efficacy evaluation, Amazon Advertising – Wondery ‘The Emotional Impact of Podcast Advertising’ study on the emotional impact of audio entertainment, ITV & Voltarol ’The Joy of Movement. From campaign creation to emotional engagement’ research, and Formula E live broadcast monitoring are some of the leading media research projects with MindProber as the restech partner.

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