Future of Audience Measurement – CEO Pedro Almeida to Speak at APODEMO 2023

We are excited to announce that Mediaprobe’s CEO, Pedro Almeida, will be a key speaker at the upcoming APODEMO 2023 Congress in Lisbon. The congress, a seminal event in the field of market research, seeks to “anticipate significant changes in consumer behavior” and explore the trends, technology, and tools shaping it.

The first part, titled “The Power of Anticipation: Emerging Values and Behaviors”, will see a gathering of experts discussing the emerging trends and values that hold the potential to reshape our society. The session aims to explore the impact of these changes on the audiences we study, and strategize on ways to adapt to this evolving reality.

In the second section, titled “The Power of Innovation: Finding New Answers, Embracing New Solutions”, industry experts will explore the quest for inventive and flexible approaches to tackle future challenges. This is an opportune moment to exchange knowledge, discuss perspectives, and chart novel courses for a constantly evolving world.

As part of the first track, Pedro Almeida will be presenting on “In-Home Biometric TV Audience Measurement”, a cutting-edge topic from our field of media measurement. In addition, he will join a panel discussion on “Anticipating Consumption” with other industry leaders, including António Gomes, Managing Director at GfK Metris, Viviana Piedade, Research Partner at Boutique Research, Glauco Madeira, Partner and Consultant at We are 401, Carmen Castro, Market Research Project Manager at Intercampus, and Ricardo Maia, Market Research Specialist at Sonae MC.

APODEMO, the Portuguese Association of Market and Opinion Research Companies, established in 1993, is an organization committed to defending and representing market and opinion research activity in Portugal. This event represents an excellent opportunity to gain insights from top-tier professionals in the field.

For any inquiries or to organize a meeting with our team in Lisbon, please feel free to reach out to us via email. Stay tuned for more updates as we approach this highly anticipated event. We look forward to seeing you at the APODEMO 2023 Congress.

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