Innovation in Audience Engagement: Insights from ARF OTT 2024
Understanding Attention and Media Quality At the recent ARF OTT 2024 conference, Mediaprobe showcased its innovative approach to measuring audience engagement through biometric analysis. Led by CEO Pedro Almeida, PhD, the presentation emphasized how “attention” and “media quality” hold different meanings across contexts, particularly in TV and CTV, and how it is important to move […]
