The Most Engaging TV Shows in the US: June 2023
Can you guess which were the most engaging TV shows in the US in June 2023? With ever-increasing competition for viewership among networks vying to engage their audiences, it is important to understand how engaging content is and how it impacts audiences. Since the launch of our EIS Scoreboard in early May, we have monitored […]
Netflix’s Queen Cleopatra: Going Beyond Online Ratings to Determine Viewers’ True Engagement
Even 2000 years after her death, Cleopatra, a historically divisive figure, could not have imagined herself at the center of a cultural debate over a TV show’s editorial decisions. Apart from the cultural and societal backlash, Netflix’s Queen Cleopatra series currently has one of the lowest ratings on IMDB (1.1/10) and Rotten Tomatoes (20% Critics, […]
UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola’s team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City […]
Emotional Impact Scoreboard – Track and Benchmark Entertainment and Sports Content
10 May 2023, Porto, MindProber Emotional Impact Scoreboard – In the world of media production and advertising, creating compelling content that resonates with your target audience is critical to success and driving positive business outcomes. In a landscape cluttered with content options and media channels, creating and delivering content that stands out and provides value to […]
The Power of Hollywood: Analyzing the Emotional Impact of the 2023 Oscars Broadcast in Real-Time
The Academy Awards, in their 95th year, provided us with another magnificent spectacle last Sunday. This year’s telecast saw a 12% increase in viewership, putting the Oscars 2023 at 18.7 million viewers and on track to recoup some of the audience lost over the last decade. However, knowing how many people watched the show is […]
Selective Outrage: What’s worth more on a Live Stream, a Slap or a Joke?
Will Smith slapping Chris Rock at the Oscars last year was the most infamous moment on live television in the last two decades. The comedian returned a year later with his new show, “Selective Outrage,” the first-ever Netflix live broadcast, and he wasn’t shy about discussing what happened. So, which moment had a greater emotional […]
Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s […]
Who Won the LVII Super Bowl Ad Game? Touchdowns, Fumbles, and Wild Cards
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks […]
Super Bowl LVII: Did the Big Game Score Big on Emotion?
With the Kansas City Chiefs defeating the Philadelphia Eagles 38–35, Super Bowl LVII will likely be remembered for stellar performances from both quarterbacks, some late-game drama, and a halftime show by the stunning and daring Rihanna. Thanks to our U.S. panel, MindProber was well-prepared to measure everything. We provided a rich, second-by-second analysis of viewers’ […]
Mediaprobe’s UK Christmas Ads Tracker: John Lewis Takes the Emotion Trophy and Reaps the Benefits on Brand Metrics
[updated November 2024, MindProber is now Mediaprobe] Every year, British television viewers are treated to the special sight of classic Christmas ads from retail brands that have become part of holiday tradition. These commercials evoke the spirit of Christmas in audiences across Britain and serve to bring joy and cheer during this special time of […]
