Leading European Football Club Enhances On-Site and Live on TV Fan Engagement leveraging Emotional Impact Insights

FC Porto’s football/soccer match served as a ground-breaking case study to measure the emotional impact of live vs live on TV content experience. The outcomes included the creation of an Emotional Map of stadium sectors through fan engagement, assessing the fan experience and interaction with sponsors, and calculating the value delivered to advertisers based on emotional impact.

The study’s insights are exciting: stadium attendees experienced three times higher emotional peaks compared to TV viewers, suggesting more intense engagement opportunities for sponsors. At-home viewers showed higher emotional variation during low moments, indicating potential for optimizing in-stadium experiences. Furthermore, the Emotional Map of the stadium pinpointed premium areas for ticket pricing strategies. 

The research enabled organizers to precisely quantity emotions and benchmark against a database of hundreds of thousands of hours of biometric responses to TV and live content. Moreover, the insights provided valuable guidance on how to enhance content, optimize ad placements, and identify sponsorship opportunities, ultimately showcasing the profound impact of live content on fan engagement.

Download our case study with FC Porto and see how to optimize experiences and commercial activations in live and live TV experiences.