Portugal’s Radio first continuous emotional impact measurement, providing data-driven insights to optimize content, enhance listener experience, and refine advertising strategies

Mediaprobe and Bauer Media Audio Portugal, a leader in the national audio market, joined forces in a groundbreaking collaboration to push the boundaries of listener engagement analysis. After successfully measuring the emotional impact of live events, we launched Portugal’s first continuous emotional impact study for live radio broadcasts, making Bauer Media the only radio group in the country to use galvanic skin response (GSR) technology for real-time audience monitoring.

The insights : Rádio Comercial’s emotional impact score exceeded the national norm by +9%, Manhãs da Comercial led with +20% higher engagement, sponsorship integrations delivered +15% greater impact than regular ads, and first-in-break ads outperformed other placements by +8%—giving Bauer Media a data-driven competitive edge in content and advertising optimization.

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