Broadcaster boosts fan experience with UEFA Champions League Final

The UEFA Champions League Final is a unique and, arguably, one of the biggest sports events of the year. However, are all UCL Final broadcasts truly the champions of engagement?

Our broadcaster client wanted to employ cutting-edge media measurement to determine which broadcast choices emotionally engaged viewers and left them glued to their seats, so the data can be used to make more informed future production decisions. Mediaprobe was asked to ascertain how a UCL final broadcast scored.

Explore the insights into:  

• UCL Final vs. major live sports broadcasts engagement 
• Top match moments 
• How our client leverages Content Optimization

Why is emotional engagement important? Emotion builds fandom. And fandom drives powerful consumer behaviors.