The UEFA Champions League is a tournament that presents unique opportunities for advertisers and brands to connect with audiences. Understanding viewers’ emotional engagement allows media and sports organizations to optimize content to gain and keep viewers — and increase the value of sponsorships and advertisements.

Our broadcaster client asked us to measure how the UCL final advertising and broadcast scored with viewers to determine which moments emotionally engaged them, so the data can be used to maximize lucrative revenue opportunities.

Explore the insights into:  

• Brand recall
• Winning sponsorship tactics
• How our client leverages data to add value to sponsorship and ad packages