NBCUniversal optimizes BravoCon’s impact by measuring on-site audiences’ emotional engagement

Live events offer unique opportunities to boost fan engagement. Event organizers and brands recognize that success goes beyond ticket sales; it hinges on enhancing the fan experience. Until now, measuring audience engagement post-event has relied heavily on attendees’ feedback and declared satisfaction. However, analyzing audiences’ emotional reactions and emotional engagement on-site in real-time can provide valuable insights to enhance the in-person experience and optimize commercial activations.

NBCUniversal, world-leading media and entertainment network, wanted to quantify and understand the emotional impact of BravoCon 2023, the famous three-day live event connecting fans with one of the network’s most popular programs. The organizers aimed to understand the participants’ engagement levels across various aspects, interaction with event partners, and how emotional impact can gauge the event’s value for advertisers.

Download our case study on NBCUniversal’s BravoCon 2023 to see how you can boost fan engagement and ROAS.