Live Measurement of Emotional Reactions by Mediaprobe: The Case of Bauer/Radio Comercial’s ‘45 in the Night’ and ‘Porto in the Night’ Live Concerts

Live monitoring of the audience as they engage and experience content in real-time provides deeper, data-driven insights into overall engagement, the most impactful moments and spaces, and audience response to different stimuli.

Bauer Media Audio Portugal and Mediaprobe collaborated on a pioneering project to measure participants’ emotional reactions in real-time during two Rádio Comercial live concerts – ‘45 in the Night’ and ‘Porto in the Night’.
By leveraging biometric technology – through GSR – it was possible to capture the emotional engagement of fans as they enjoyed the concerts and understand what were the real highlights of the event.

Key Findings

• ‘Porto in the Night’ scored 7% for live events and ‘45 in the Night’ registered a staggering 35% above the norm.
• Most impactful moment: ‘Somos Nós’ with an Emotional Impact Score (EIS) over 950.
• Peak engagement zones: Balcony 2 in ‘Porto in the Night’ and Sector A for ‘45 in the Night’

Curious to learn more?