Oscars 2024 — Hollywood’s Biggest Night happened last Sunday, March 10th, 2024, and did not disappoint its loyal audience.
Oppenheimer stole the show with 7 Oscars, including Best Actor, Best Directing, and Best Picture. Jimmy Kimmel successfully hosted the biggest awards ceremony in the movie industry for the fourth time. From predictable and unpredictable award winners to jokes about the former president, and a lot of musical entertainment, the 96th edition of the Academy Awards managed to engage its approximately 20 million spectators (just in the US!).
Oscars 2024, Mediaprobe
Speaking in terms of emotional impact, the 96th Academy Awards performed positively with its audience, despite running almost 3 hours and a half long, achieving an overall Emotional Impact Score (EIS) 6% above Mediaprobe’s Norm for Award Shows in American television.
The Oscars comparison
The Oscars comparison, Mediaprobe
When compared to the last two editions of The Oscars, this year’s broadcast impacted more than last year’s by 4% but underperformed by 6% when compared to the infamous 2022 edition, where Will Smith slapped Chris Rock.
Oscars 2024 Top Moments
Oscars 2024 Top Moments, Mediaprobe
The Oscars are known to provide entertainment beyond the awards attribution and this year’s edition had plenty of emotionally engaging moments for its audience.
Jimmy Kimmel joking about how Steven Spielberg was the kid from The Fabelmans (which was nominated for seven Oscars in 2022) and looked much older now, was the moment with the biggest EIS of the whole show, outperforming the session’s average. It was followed by John Cena’s naked presentation of the Oscar for Best Costume Design, which performed 32% above the broadcast’s norm, reiterating how important this department in movies is.
Another Jimmy Kimmel joke took a top spot, with his reading of a tweet from former President Donald Trump about his poor performance as the host of this year’s Oscars. The joke got many laughs from the show’s audience and at home, achieving an EIS 28% higher than the session.
Arnold Schwarzenegger and his movie twin Danny DeVito presented the Oscar for Best Visual Effects and made the audience cackle at their entertaining dynamic which started over 30 years ago, in 1988 with the comedy movie Twins. This moment captured spectators and performed 20% above the rest of the broadcast when it came to emotional impact.
Barbie’s actresses, Kate McKinnon and America Ferrera set out to present the Oscar for Best Documentary Short Film and Best Documentary Feature, but like most presenters, started their time with a joke about Jurassic Park and Jurassic World being documentaries, which prompted Steven Spielberg’s involvement. When McKinnon got confirmation from Ferrera and Spielberg that those were indeed movies, she asked who was receiving all her “tasteful nudes”, to which Spielberg “awkwardly” points to himself. This carefree moment captured viewers’ engagement, performing 17% better than the rest of the broadcast.
Oscars 2024 Highlights, moments with the highest peak of emotion
Oscars 2024 Highlights, moments with the highest peak of emotion, Mediaprobe
Emotional peaks punctuate the Oscars narrative and each year different highlights emerge. In agreement with the Top Moments, Jimmy Kimmel’s joke about director Steven Spielberg achieved the highest peak of emotion from the whole broadcast with a value of 1624. It was followed by Emma Stone’s winning and acceptance of the Oscar for Best Actress for her role in Poor Things, with a peak of 1377.
Da’Vine Joy Randolph’s winning for Best Supporting Actress in The Holdovers also caused an emotional peak with the audience of 1325. The Poor Things Production Design duo winning the Oscar for their craft also impacted the audience greatly with a value of 1290, which was closely followed by Jimmy Kimmel’s joke about the (almost) fifty years of Taxi Driver and the fact that both Robert De Niro and Jodie Foster were nominated this year captured viewers and achieved an emotional peak of 1289.
Oscars 2024 Top Categories Performance
Oscars 2024 Top Categories Performance, Mediaprobe
Against the expected, the Best Picture and Best Directing awards underperformed compared to the part of the broadcast they were inserted into. Robert Downey Jr. winning the Oscar for Best Supporting Actor was the most emotionally impactful top category.
Oscars 2024 Musical Performances
Oscars 2024 Musical Performances, Mediaprobe
Ryan Gosling’s performance of “I’m Just Ken” from the Barbie movie with Slash was the musical performance with higher relative emotional impact, followed by the Best Original Song Winners, Billie Eilish and Finneas, with “What Was I Made For?”.
To summarize, the Oscars 2024 lived up to the expectations of its dedicated viewers. Now the question is — Do you know how audiences react to your broadcast?
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