Is your Sports Ad Strategy missing the 90-minute warning? 

As media consumption spans multiple platforms, finding real impact means understanding not just where people watch – but when they feel engaged.

In our latest case study, we analyzed 2,921 advertisements aired during major U.S. sports broadcasts to answer one critical question: Where should you place your ad to maximize brand awareness? 

The results reveal that Emotional Impact and Ad Timing aren’t just important – they are dual drivers of campaign success.

What You Will Learn

Download the full report to uncover the data behind the “Premium vs. Reach” strategy, including:

• The 37% Performance Gap: How combining High EIS with early placement yields 37% higher brand recall compared to late-game, low-emotion slots.
• The “90-Minute Cliff”: Why ad placements after the 90-minute mark experience a 22% decline in recall – and how to adjust your strategy accordingly.
• The Multiplier Effect: How high-emotional contexts (EIS > 60th percentile) actively prime viewer engagement to boost recall by 0.75 percentage points.
• Strategic Inventory Splitting: A guide on how to categorize your media buy into “Premium Inventory” for impact and “Reach Building Inventory” for frequency

Brand recall isn’t random – it is a measurable, predictable, and optimizable outcome. Whether you are a Broadcaster looking to identify undervalued inventory or an Advertiser seeking to maximize return on brand investment, this case study provides the framework you need to succeed.

Don’t just buy a slot. Buy the moment. We can help you find it.