Solutions
What can you do with emotional impact measurement?
What can you do with emotional impact measurement?
Mediaprobe offers the first automated and scalable solution to track how audiences are emotionally engaged with media content and advertising. Grounded in the science of emotion, we leverage galvanic skin response (GSR) to offer a true measure of how much viewers engage with media content, and how that affects advertising and sponsorship.
Ad performance
Measure the true engagement of audiences with ads, and get insights on how media context influences ad effectiveness.
Sponsorship Measurement
and Optimization
Measure and optimize audiences’ emotional responses to sponsorship campaigns. Understand where and when to sponsor.
Content Optimization
Track the emotional engagement of audiences to TV and audio programming, and collect valuable insights to produce more impactful content.
The only objective way to quantify emotion in media
The only objective way to quantify emotion in media
Mediaprobe’s Emotional Impact Score (EIS) offers the most accurate metrics on whether an audience is attentive and engaged with media content and advertising.
Higher media EIS contributes to higher impact and value. For the first time, organizations can deploy scalable media measurement to understand the true value of their content and act on their audiences’ emotional engagement.
