Mediaprobe at the 2025 Market Intelligence Meeting (MIM) in Budapest

Join us at the 2025 Market Intelligence Meeting (MIM) by EGTA. Taking place March 12–13 in Budapest, MIM is the event for multiplatform TV and audio audience measurement, research, effectiveness, and ROI.

We’ll be presenting case studies across both tracks, TV and audio, offering insights into audience engagement in real environment and how to tap into the emotional impact created by content to build fandom and real connections with audiences.

On the TV track, our CEO, Pedro Almeida, will take the stage alongside David Evans, VP of Global Advertising & Partnerships at NBCU, to present how biometrics and galvanic skin response (GSR) capture true audience engagement and deliver highly powerful insights. Their intervention will showcase the unparalleled power of live sports in delivering engaged audiences and building fandom, and share insights and case studies on our collaborative work to create seamless and engaging ad experiences. Additionally, on the audio track, our SVP of Client Success Beatriz Ribeiro will be sharing Bauer Media Audio Portugal’s disruptive case study to highlight the power of radio in driving meaningful emotional connection with audiences and how that has an uplift effect on brand recall.

Join us in Budapest to explore the next frontier of media measurement as the industry pivots to measuring what matters!

2025 – Market Intelligence Meeting – MIM