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Proving the Power of Audio for Ad Engagement and Conversion

Case Study

Audio

Radio Broadcasters, Podcast Networks, Audio Streaming Platforms

Improve ad engagement; Optimize ad placement; Grow audience / fan base

Ad Perfomance

Spotify uses Mediaprobe’s insights to optimize audio advertising campaigns and convert consumers 

Are you looking to maximize the impact of your advertising campaigns? Spotify has uncovered valuable insights that can take your marketing plan to the next level.

Spotify’s Sonic Science Vol. 2 study has revealed that 30% of listeners are more likely to purchase a product/service they hear about on the platform. This statistic underscores the power of audio in driving consumer engagement and purchase decisions.

Partnering with Mediaprobe, Spotify conducted this pioneering study using galvanic skin response (GSR) sensors on over 400 Spotify Free listeners. The results showed that listeners not only remember ads they hear but also take action, with 20% looking up brands or products online after exposure to Spotify ads.

See how Spotify proved the power of audio to improve ad engagement and conversions.

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