The new standard for measuring advertising effectiveness
Measure audiences’ emotional reactions and drive sponsorship value
See how your audience engages with your broadcast second-by-second
The new standard for measuring advertising effectiveness
Measure audiences’ emotional reactions and drive sponsorship value
See how your audience engages with your broadcast second-by-second
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Are you looking to maximize the impact of your advertising campaigns? Spotify has uncovered valuable insights that can take your marketing plan to the next level.
Spotify’s Sonic Science Vol. 2 study has revealed that 30% of listeners are more likely to purchase a product/service they hear about on the platform. This statistic underscores the power of audio in driving consumer engagement and purchase decisions.
Partnering with Mediaprobe, Spotify conducted this pioneering study using galvanic skin response (GSR) sensors on over 400 Spotify Free listeners. The results showed that listeners not only remember ads they hear but also take action, with 20% looking up brands or products online after exposure to Spotify ads.
See how Spotify proved the power of audio to improve ad engagement and conversions.
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