Emotional impact
unlocks impression quality
Emotional impact unlocks Impression quality
Not all impressions are created equal. Measure how your audience reacts to media in real time with Mediaprobe.
Go beyond legacy measurement
Mediaprobe Next Gen Media Measurement
Mediaprobe Emotional Impact Scoreboard
Top Show
The Rising S01E03
- Date
- 3 Sep
- Network
- The CW
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
The barons S01E04
- Date
- 3 Sep
- Network
- The CW
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
NWSL: San Diego Wave FC vs. Angel City FC
- Date
- 4 Sep
- Network
- CBS
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
Don't Forget the Lyrics S02E04
- Date
- 5 Sep
- Network
- FOX
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
NBA Finals Game 5: Miami Heat v Denver Nuggets
- Date
- 5 Sep
- Network
- ABC
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
The bachelorette
- Date
- 6 Sep
- Network
- ABC
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
NHL Stanley Cup Game 5: Florida Panthers v Vegas Golden Knights
- Date
- 7 Sep
- Network
- TNT
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
76th Tony Awards
- Date
- 8 Sep
- Network
- CBS
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
NBA Draft
- Date
- 10 Sep
- Network
- ESPN
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
The Wonder Years S02E01 & E02 (Premiere)
- Date
- 10 Sep
- Network
- ABC
- EIS
- 30%
- norm
- Peak EIS
- 30 min/h
- Top Ads
*US TV shows monitored over the last week. Mediaprobe Norm is the avg. EIS for prime-time US TV shows.
We are measuring the most relevant shows of the week and this is how they perform.
Is your content not featured? Interested in past shows?
Power of audio IP
Power of audio IP
Mediaprobe EIS is the only engagement metric for audio truly comparable across media. Demonstrate the power of your audio IP and its unmatched opportunity for advertisers to connect with your listeners on a deeper emotional level.
Peak EIS moments in sports properties
Peak EIS moments in sports properties
Peaks represent moments of high emotional impact that produce long-lasting effects on the audience, and ones that brands want to be associated with. Identify the most impactful sports TV properties and get insights to help you plan your upcoming media spend.
Mediaprobe Emotional Impact Scoreboard
- Top Show
- Date
- Network
- EIS
- Peak EIS
- Top ads
- The Rising S01E03
- 3 Sep
- The CW
- 30%
- norm
- 30 min/h
- The barons S01E04
- 3 Sep
- The CW
- 30%
- norm
- 30 min/h
- NWSL: San Diego Wave FC vs. Angel City FC
- 4 Sep
- CBS
- 30%
- norm
- 30 min/h
- Don't Forget the Lyrics S02E04
- 5 Sep
- FOX
- 30%
- norm
- 30 min/h
- NBA Finals Game 5: Miami Heat v Denver Nuggets
- 5 Sep
- ABC
- 30%
- norm
- 30 min/h
- The bachelorette
- 6 Sep
- ABC
- 30%
- norm
- 30 min/h
- NHL Stanley Cup Game 5: Florida Panthers v Vegas Golden Knights
- 7 Sep
- TNT
- 30%
- norm
- 30 min/h
- 76th Tony Awards
- 8 Sep
- CBS
- 30%
- norm
- 30 min/h
- NBA Draft
- 10 Sep
- ESPN
- 30%
- norm
- 30 min/h
- The Wonder Years S02E01 & E02 (Premiere)
- 10 Sep
- ABC
- 30%
- norm
- 30 min/h
*US TV shows monitored over the last week. Mediaprobe Norm is the avg. EIS for prime-time US TV shows.
We are measuring the most relevant shows of the week, and this is how they perform.
Is your content not featured? Interested in past shows?
Power of audio IP
Mediaprobe EIS is the only engagement metric for audio that is truly comparable across media. Demonstrate the power of your audio IP and its unmatched opportunity for advertisers to connect with your listeners on a deeper emotional level.
Peak EIS moments in sports properties
Peaks represent moments of high emotional impact that produce long-lasting effects on the audience — ones with which brands want to be associated. Identify the most impactful sports TV properties, and get insights to help you plan your upcoming media spend.
Power of audio IP
Mediaprobe EIS is the only engagement metric for audio that is truly comparable across media. Demonstrate the power of your audio IP and its unmatched opportunity for advertisers to connect with your listeners on a deeper emotional level.
Peak EIS moments in sports properties
Peaks represent moments of high emotional impact that produce long-lasting effects on the audience — ones with which brands want to be associated. Identify the most impactful sports TV properties, and get insights to help you plan your upcoming media spend.
Leverage emotional impact for
Leverage emotional impact for
Ad Performance
Ad Performance
See how your audience truly engages with your ads, and learn how context affects your ad performance.
Explore → Ad Perfomance
See how your audience truly engages with your ads and learn how context impacts your ad performance.
Sponsorship Measurement and Optimization
Measure and optimize audiences’ emotional reactions to sponsorship campaigns.
Content Optimization
Measure audience’s second-by-second emotional engagement and gather actionable insights to optimize content.
New solutions coming soon...
Drive innovative projects with new solutions.
Sponsorship Measurement
and Optimization
Sponsorship Measurement and Optimization
Measure and optimize audiences’ emotional reactions to sponsorship campaigns.
Explore → Content Optimization
Content Optimization
Measure audiences’ second-by-second emotional engagement, and gather actionable insights to optimize content.
Explore →New solutions coming soon...
What fuels our solutions:
Emotional Impact Score (EIS)
What fuels our solutions: Emotional Impact Score (EIS)
Mediaprobe’s EIS is a cross-media, truly comparable score that tracks second-by-second audience emotion to media, providing essential information on whether audiences are attentive and engaged with content. EIS measures media at scale, so you can make informed creative and targeting decisions to gain viewers and increase revenue.
Building the future of media measurement together with
Building the future of media measurement together with
UCL Final 2022 Advertising - Broadcaster Increases Sponsorship Revenue Using Mediaprobe
Podcast Network Proves Power of Audio to Promote Positive Brand Outcomes
Motorsport Company Improves Fan Experience, Optimizes Live Sports Broadcasts with Mediaprobe
Mediaprobe awards
and nominations
Mediaprobe awards and nominations
Mediaprobe is recognized as an innovator and game-changer in the insights and media analytics space.
Moving the industry forward: Members of
Moving the industry forward: Members of
We are committed to industry principles and standards and contributing to conversations that move our industry forward.
Measure true audience engagement with your content to optimize advertising and content decisions
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