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    The new standard for measuring advertising effectiveness

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    Measure audiences’ emotional reactions and drive sponsorship value

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    See how your audience engages with your broadcast second-by-second

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Tag: media measurement

Christmas Ads 2023 Part 1: The Top 5 USA Ads, Featuring the Evergreen ‘Holiday Night Fever’ Ad

Mediaprobe, Christmas Ads 2023 Part 1 Top 5 Ads in the USA

Every year, starting in mid-November, the advertising industry starts to showcase the ads created for the holiday season, which also serves as an unofficial award season for advertising, during which brands are judged based on their ability to best stir up  (or should we say, tear up?) the emotions of consumers. As measuring emotion is […]

Mediaprobe’s UK Christmas Ads Tracker: John Lewis Takes the Emotion Trophy and Reaps the Benefits on Brand Metrics

Christmas Ads_UK 2022_Mediaprobe Ad Tracker

[updated November 2024, MindProber is now Mediaprobe] Every year, British television viewers are treated to the special sight of classic Christmas ads from retail brands that have become part of holiday tradition. These commercials evoke the spirit of Christmas in audiences across Britain and serve to bring joy and cheer during this special time of […]

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