Unlocking the Future of Advertising: Emotional Engagement Measurement at the 11th Consumer Neuroscience Satellite Symposium
The 11th Consumer Neuroscience Satellite Symposium held at NOVA SBE brought together leading experts in the field to discuss advancements in understanding consumer behavior and media impact. Mediaprobe was invited to showcase its groundbreaking approach using biometrics through GSR as a measure of impression quality for media content. The Importance of Emotional Engagement Mediaprobe is […]
