Webinar The media planning engine room

We’re bringing the conversation forward.

On July 3rd, 2025, join industry leaders Tony Gonçalves (CEO & founder of The Evrose Group)  and Lauren Zweifler (Data, Measurement & Insights Executive ), alongside João Paulo Luz (Impresa), for a live webinar on media planning and pod positioning,  inspired by our work with SIC.

We’re no longer in reaction mode, this is the real action phase: where decisions are made, media plans take shape, and creative assets get tailored to both publisher opportunities and performance expectations. This webinar sits squarely in the engine room of this process: not the stage, not the recap, but the mid-game, where tactical execution meets strategic foresight.

The industry must answer with what truly matters: emotional engagement, quality of content, quality of context, and ROAS.

Our case study with SIC/Impresa proves it: by redesigning TV ad breaks using emotional engagement data, we achieved significant lifts in viewer engagement, brand recall, and audience retention. Structuring pods based on emotional peaks and context alignment delivers more than just attention, it drives performance.

This isn’t just theory. It’s execution in motion, where content quality, context relevance, and ROAS come together.

Don’t miss this opportunity to rethink how the media can perform in moments that matter most.