Effie Awards Portugal – Mediaprobe sponsors first edition

We are proud to announce that Mediaprobe is an official sponsor of the very first edition of the Effie Awards in Portugal — a milestone for the national marketing and communications industry.

Celebrating Results that Matter

The Effie Awards are recognized globally as the benchmark for marketing effectiveness. Established in 1968 in New York, and now present in over 50 countries, the Effies celebrate ideas that work — campaigns that not only captivate but also deliver tangible business results.

In Portugal, the Effies are organized by APAN (Portuguese Association of Advertisers) and APAP (Portuguese Association of Advertising, Communication and Marketing Agencies), bringing together agencies, brands, and professionals who are shaping the future of effective communication.Over the last decade, APAN has played a leading role in promoting a culture of marketing effectiveness in Portugal through national awards (Prémios Eficácia) and industry initiatives. With this inaugural edition, these efforts are now integrated into the global Effie Awards circuit, aligning Portugal with the highest international standards in strategic creativity and measurable impact.

By promoting a culture of strategic thinking, creativity, and measurable impact, the Effie Awards distinguish those who turn insights into execution — and execution into outcomes.

At Mediaprobe, we believe that understanding audiences goes far beyond impressions or viewership metrics. Our mission is to deliver science-based, data-driven insights into how people emotionally connect with content. Effectiveness is not just about reach — it’s about connection.

We are excited to stand with organizations that value real impact over noise and help define new standards for excellence in marketing.