How Women’s Sports Are Redefining the Sports Broadcasting Landscape

The sports broadcasting landscape is shifting, and this time it’s not just a passing trend – it’s a fundamental recalibration. Women’s sports are finally being recognized not just for their athletic excellence, but for their strong commercial and cultural impact
Initiatives like Women’s Sports Connect, a collaboration between Publicis Sports and Disney Advertising, showcase how forward-thinking brands are making strategic investments—not just statements. The momentum is undeniable: a Deloitte study projects women’s sports will hit $1.28 billion in global revenue this year.

Publicis Media is already on board, backing initiatives like Roku’s Women’s Sports Now, a weekly talk series, a groundbreaking student-athlete empowerment program with NBCUniversal.

The Emotional Advantage

When it comes to emotional engagement, women’s sports are setting new standards. Using real-time Emotional Impact Scores, Mediaprobe found that women’s sports achieve the same overall emotional engagement as men’s—while delivering 1.54x more rare, peak emotional moments.

This powerful emotional connection offers a golden opportunity for brands and broadcasters to tap into a passionate, engaged audience.

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