Discover how Mediaprobe and SIC revolutionized ad breaks in Portugal using data-driven insights and experimental design. This case study reveals how optimizing break structure—placement, length, and emotional context—drove a significant uplift in viewer engagement, brand recall, and ad effectiveness.

Through data-driven analysis and disruptive innovation tests, we transformed traditional break structure, boosting viewer engagement and ad effectiveness. Learn how strategic optimization of break placement, length, and content led to significant increases in brand recall and audience satisfaction.

Explore the power of prioritizing media quality and emotional resonance in content delivery, and see how our approach can redefine your advertising strategy.

Read the full case study to find the results.