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  • December 9, 2024

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The Hidden Influence: How Emotions Drive our Choices, Q&A with Cynopsis

How does emotion shape media engagement and advertising effectiveness?

[December 2024] Our CEO, Pedro Almeida, recently sat down with Lynn Leahey for an interview for Cynopsis to discuss the power of emotional impact in TV, radio, and live events—and what it means for advertisers.

From the role of emotion in political coverage to how live events amplify engagement, Pedro shares insights into how Mediaprobe’s Emotional Impact Score (EIS) helps brands optimize their ad placements for maximum impact.

Want to learn more? 

Read the full interview here: The Hidden Influence: How Emotions Drive our Choices

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On July 3rd, 2025, join industry leaders Tony Gonçalves (CEO, The Evrose Group), Lauren Zweifler (Executive in Data, Measurement & Insights), and João Paulo Luz (Commercial Director, SIC/Impresa) for a webinar that turns media planning strategy into sharp tactical plans.
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