Turning Emotional Engagement Into A Metric That Matters, Q&A with TVREV

[December 2024] In a recent interview with Alan Wolk from TVREV, our CEO Pedro Almeida breaks down the complexities of measuring emotional engagement, explains why not all metrics are created equal, and shares how Mediaprobe’s galvanic skin response (GSR) methodology delivers an objective view of audience engagement.

Pedro also gives a glimpse into what’s next for Mediaprobe, from expanding our commercial footprint and data acquisition to leveraging AI for predictive engagement modeling.

Where is media measurement headed in 2025 and beyond? 

Read the full interview here: Turning Emotional Engagement Into A Metric That Matters