Redefining Pod Structure for Portuguese TV

Mediaprobe continues its groundbreaking work with SIC and Group Impresa, advancing media measurement in Portugal by delivering innovative insights to advertisers and content creators. 

During the broadcast of the prestigious SIC XXVIII Gala dos Globos de Ouro (English: the XXVIII Golden Globes Gala), Mediaprobe’s measurement revealed a 14% higher emotional impact than the standard for special events. Manuel Luís Goucha’s heartfelt speech, the beloved Portuguese reporter who dedicated his award to his mother, marked the most emotionally impactful moment of the night.

In an unprecedented move for Portuguese television, SIC introduced 3-minute ad breaks during the ceremony. This strategy proved effective, with viewers staying glued to their screens. The first ads in each break experienced an impressive 38% higher emotional impact compared to the national average.

Our ongoing collaboration with Group Impresa aims to offer advertisers new, real-time metrics that optimize the effectiveness of advertising campaigns across various platforms. By leveraging emotional impact data, the partnership delivers unparalleled insights that maximize the return on investment (ROI) for advertisers and strengthen the value of content.