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We’re excited to announce our participation in the upcoming ARF OTT flagship conference by the Advertising Research Foundation on October 23, where our CEO Pedro Almeida will present “Using Biometrics to Innovate with Strategic Audiences.”
This session will explore how scalable biometrics can reveal unique emotional engagement patterns that should be taken into account when building targeted audiences. Pedro will cover some case studies that demonstrate how these insights can have a critical role in building strategic audiences.
In a different take on audiences, Pedro will also join a key panel discussion on “How Much Do Political Beliefs Impact What We Watch?” This insightful conversation will explore the influence of political views on content consumption. To dive deeper into our perspectives on audience behavior and political influence, you can also register for our recent webinar, done in collaboration with VAB, on the topic of “Optimizing Political Messaging with Emotional Insights: Using Innovative Biometric Data to Impact Strategies.”
As the media landscape continues to evolve, use the opportunity to gain the latest research-based insights on advertising innovation, audience engagement, and the future of ad effectiveness.
Date: October 23, 2024
Location: Virtual & In-Person
Register now to secure your spot and stay ahead of the curve in audience-targeted strategies.
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