The new standard for measuring advertising effectiveness
Measure audiences’ emotional reactions and drive sponsorship value
See how your audience engages with your broadcast second-by-second
The new standard for measuring advertising effectiveness
Measure audiences’ emotional reactions and drive sponsorship value
See how your audience engages with your broadcast second-by-second
Share:
Mediaprobe recently joined forces with the Health Research Institute of Santiago de Compostela and the Center for Research in Psychology at the University of Minho for a groundbreaking research initiative as part of the SENSOGENOMICS project.
Over the course of two days, we recorded physiological signals and gathered self-reported data from 230 participants during classical music concerts by the Real Filharmonía de Galicia.
The SENSOGENOMICS project aims to uncover the relationship between music and health by investigating how music can influence the human genome. By using psychophysiological monitoring, we gained unique insights into the emotional responses of participants, advancing our understanding of the health benefits of music.
We are proud to have contributed our expertise in biometric measurement through GSR in live settings to such an important project. Special thanks to the SENSOGENOMICS team and Adriana Sampaio for the opportunity to participate in this exciting research.
Stay tuned for more updates as we continue to explore the connections between music, health, and technology!
Mediaprobe Heads to Brand Innovators Entertainment & Culture: Women’s Sports Summit at WNBA All-Star 2025
Webinar The media planning engine room
Follow our newsletter and stay up to date on upcoming webinars, industry news, blogs, and more.