Mediaprobe starts collaboration with Journal of Advertising Research sharing access to company’s unique dataset

We’re excited to announce our most recent collaboration with the Journal of Advertising Research (JAR), as part of our ongoing commitment to scientific advancement in media engagement and advertising effectiveness.

This partnership marks our dedication to bridging the gap between industry and academia, sharing a unique dataset featuring second-by-second physiological data collected from over 10,000+ TV ads and 200+ monitoring sessions. Whether it’s scripted or unscripted content, or sports events, this dataset, gathered using our proprietary galvanic skin response (GSR) technology, enhances the scientific understanding of how people interact with media and respond to advertising in their natural environments.

Why this matters

Pedro Moreira, our Chief Science Officer, expressed his enthusiasm over this initiative: “We believe that by empowering researchers with this detailed physiological data, we can help uncover new findings that push the boundaries of media engagement and advertising effectiveness. This collaboration exemplifies our commitment to fostering innovative research in the media industry.”

We encourage researchers and scholars to apply and make meaningful contributions to the field and look forward to the valuable insights and discoveries that will emerge from this research.

Let’s work together to deepen our understanding of how media impacts audiences and build a stronger foundation for the future of advertising.

Click on the “Register now” button to apply and learn more about how you can access our data.

Deadline: October 14, 2024

Watch video: JARxMediaprobe Data Release: Unlocking Emotional Arousal Insights with GSR Data

If you have any questions or doubts, feel free to reach out via: https://mediaprobe.com/contact-us/