CIMM Summit 2024, The Urgent Need for Effective TV Quality Metrics

Pedro Almeida, CEO of Mediaprobe, will present at the CIMM Summit 2024 on “The Urgent Need for Effective TV Quality Metrics,” and introduce Mediaprobe’s Emotional Impact Score (EIS) as the solution for measuring emotional engagement with TV content. EIS is the metric that asserts itself in the long-standing principle: Emotional response determines advertising outcomes. 

In a world where emerging platforms are reshaping media consumption, TV must demonstrate its continued value. The EIS metric, developed by Mediaprobe, goes beyond measuring attention to capture second-by-second emotional responses, providing critical insights into i) TV’s superior quality and ii) increased value to advertisers, ultimately showcasing the value of TV itself.

Join us at CIMM Summit 2024 to explore how Mediaprobe’s EIS is moving the media measurement industry forward.

https://cimmsummit2024.splashthat.com/ 

Contact us to get together: https://mediaprobe.com/contact-us/