How can you optimize your holidayadvertisingstrategy?
How can you optimize your holiday advertising strategy?
The holiday season is THE time to connect emotionally with your audiences. Every brand is bringing their A-game. And it’s critical to ensure your ads reach your target when and where they are most receptive.
Ad Impact =
Positioning + Creative Impact on target audience
The impact of a TV ad lies in the synergy between the content it runs in and the strength of its creative appeal to target audiences.
While you’ve made strategic decisions on media and context, the next step is crucial: understand and measure, in real time, how your creative resonates emotionally with your audience.
What will these metrics enable?
What will these metrics enable?
MEDIAPROBE HOLIDAY REAL-TIME TV AD TRACKER
MEDIAPROBE HOLIDAY LIVE REAL-TIME TV TRACKER
Can be leveraged for
In-flight correction of the creative
Adaptation of the media plan
Metrics for learning with the creative agency
Insights to inform future sponsorship and investment decisions
Unlocks insights that can boost viewer engagement and maximize advertising impact.