Mediaprobe Announces Media Veteran Tony Goncalves as Advisor

[Porto, August 1, 2024] – Media executive Tony Goncalves has joined Mediaprobe as advisor. Tony Goncalves is the CEO and Founder of The Evrose Group, a growth strategy and transformation advisory firm serving global media, technology and entertainment executives and businesses. At the heart of the firm’s offering is its commitment to elevate and scale Portugal-based founders and businesses, like Mediaprobe, an ambition rooted in Goncalves’ desire to integrate his decorated career in media with his Portuguese heritage.

Goncalves has been at the forefront of the media and entertainment industry’s evolution, a sector experiencing profound generational shifts. As a senior leader for media and technology powerhouses WarnerMedia and AT&T, he is recognized for pioneering many of the industry’s most significant advancements in streaming and market-defining product launches, including the global launch of HBOMax and AT&T’s pivot into streaming video with the debut of DIRECTV NOW. He’s driven transformative change amid complex business integrations and successfully operated a venture portfolio, steering multiple companies to billion-dollar exits, notably the sale of Reese Witherspoon’s media company Hello Sunshine to Blackstone. 

Pedro Almeida, CEO and Co-founder of Mediaprobe, shared, “Tony has vast leadership experience that is proving valuable in dealing with the complex media and entertainment industry, notably in his advisor role with Mediaprobe. His strategic and go-to-market guidance has been critical as we continue to scale our U.S. business and introduce more companies and brands to the value of quantifying and understanding the emotional engagement of audiences.” 

“Mediaprobe is leading in biometric measurement standards analyzing real-time emotional engagement of content – incredibly insightful data for both media companies and advertisers; precisely the insights I sought as a seller,” added Goncalves. “As a Portuguese native, I feel especially proud to be working with them and serving as a catalyst for this country’s vast, largely untapped media and tech sector.”