MindProber Continues Building Stellar Team by Appointing Expert Irina Dzyubinsky as Chief Product Officer
MindProber, a real-time media measurement solution that measures the emotional impact of media content, takes the next step in establishing its metrics in the media measurement space with the appointment of industry expert Irina Dzyubinsky as Chief Product Officer reporting to our co-founder and CEO Pedro Almeida.
She comes to us from Oracle Moat, where she was Head of Product Management responsible for ensuring product market fit across an evolving suite of cross-platform measurement solutions from verification to outcomes that power advertising effectiveness for Oracle’s clients.
“I can’t think of anyone more suited to lead our product than Irina. Since we first met, I felt we were strongly aligned, not only in terms of the value that attention measurement brings, but also in our understanding that the industry should be looking at additional physiological measures of attention beyond eye gaze as having stronger and more beneficial associations to outcomes in media,” says Pedro Almeida, PhD, MindProber CEO and co-founder.
“Irina’s industry knowledge and experience will be game-changing for us and she will fit like a glove in the stellar executive team we are putting together.”
“Irina’s industry knowledge and experience will be game-changing for us and she will fit like a glove in the stellar executive team we are putting together.”
-Pedro Almeida, MindProber CEO and co-founder
Irina’s career spans publishers, agencies, direct marketing firms, and healthcare and biotechnology giants. Prior to joining Oracle, she managed various finance and procurement solutions at several companies including being a key contributor to the implementation of Oracle Fusion at MGM Resorts International. Irina also oversaw the Ad Sales, Marketing, CRM, and Research applications at A+E Networks, and was instrumental in establishing and growing both the Data Science and the Analytics & Insights practices for the Audience Science team at Viacom.
On joining MindProber, Irina comments, “With attention continuing to gain momentum as an essential measure of media value and transactability, I have yet to come across another company in the industry that goes beyond eye-tracking and facial recognition to decode and assign the true value of emotional impact in attention measurement.
I’m thrilled to be joining the industry’s best-kept secret as its CPO and looking forward to bringing MindProber and its metrics to the forefront of media measurement in a meaningful and actionable way for both buy and sell side alike.”
“I’m thrilled to be joining the industry’s best-kept secret as its CPO and looking forward to bringing MindProber and its metrics to the forefront of media measurement in a meaningful and actionable way for both buy and sell side alike.”
-Irina Dzyubinsky, MindProber CPO
Irina graduated cum laude from the University of Buffalo where she earned a bachelor’s degree in Psychology and a master’s degree in Pharmacology and Toxicology. She currently resides in Las Vegas, Nevada.
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