The ultimate metric
for the “Attention Economy”
Why does audience emotional engagement matter?
There is a movement underway across the media industry which places increased scrutiny around the quality of impressions. Increasingly, brands and agencies are demanding the use of attention and engagement metrics to look beyond reach and frequency and understand the true impact of their content and campaigns giving rise to the so-called ‘Attention Economy’.
Whether it’s the content created, or the media sold, the capacity to objectively demonstrate their ability to deliver an engaged and attentive audience represents a huge opportunity for media owners to thrive in the Attention Economy.
Divert your assets to platforms and media that can deliver the same quality of reach.