Latest update Once again, advertisers, agencies, media companies, research companies, and ad tech are brought together by the ARF into one conversation about “Navigating the evolving media landscape”. This year’s ARF OTT event will provide research-based insights on viewer behavior, cross-platform measurement solutions, advertising innovation, LGBTQ+ representation, and improving the effectiveness of promotions. As part […]
Once again, advertisers, agencies, media companies, research companies, and ad tech are brought together by the ARF into one conversation about “Navigating the evolving media landscape”. The ARF OTT 2023 event will provide research-based insights on viewer behavior, cross-platform measurement solutions, advertising innovation, LGBTQ+ representation, and improving the effectiveness of promotions. As part of the […]
We are excited to announce that Mediaprobe’s CEO, Pedro Almeida, will be a key speaker at the upcoming APODEMO 2023 Congress in Lisbon. The congress, a seminal event in the field of market research, seeks to “anticipate significant changes in consumer behavior” and explore the trends, technology, and tools shaping it. The first part, titled […]
We are thrilled to announce the appointment of AJ Johnson, former Kynetec Global Operations Executive Director, into the new role of Chief Operating Officer at Mediaprobe. AJ Johnson most recently held the position for ten years as Executive Director, Global Operations at agricultural market research specialists, Kynetec. Prior to Kynetec, AJ had senior operations, technology, […]
Last week was an eventful one at Mind… sorry, Mediaprobe. We began by announcing our rebranding, followed by our participation in two important industry conferences to showcase our innovative work in media measurement, and concluded with Mediaprobe being selected to be a part of the most recent cohort of one of Portugal’s most important scaleup […]
Mindprober is now called Mediaprobe. Our new name is part of our rebranding to fully represent setting the new standard for next-gen measurement across all media. We were founded to deliver automated consumer neuroscience at scale. Our early proof of concept went beyond creative testing and consumer projects into measuring the true emotional impact of […]
MindProber, a real-time media measurement solution that measures the emotional impact of media content, takes the next step in establishing its metrics in the media measurement space with the appointment of industry expert Irina Dzyubinsky as Chief Product Officer reporting to our co-founder and CEO Pedro Almeida. She comes to us from Oracle Moat, where […]
“Biometrics” in Market Research – The UK’s Information Commissioner’s Office (ICO) posted a communication about the need for companies to assess the claims and scientific evidence produced by biometric vendors, as not all those claims have enough scientific support behind them. Mike Stevens correctly pointed out the potential impact that this warning might have on […]
We are happy to announce that MindProber is one of the official sponsors of this year’s Neuromarketing World Forum (NMWF) organized by the Neuromarketing Science & Business Association (NMSBA). The 10th edition of NMSBA’s flagship event is taking place in Berlin, Germany on 28-30 September. We are thrilled that this in-person event is back and […]
The Oscars 2022, wow, what a night! While probably most of the public is focused on the infamous slap event and all the drama that unfolded after the 94th Academy Awards, there is another story worth sharing. A story about true audience engagement. And while the slap might have all the media attention, it wasn’t […]
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